(Zip file, size: 5.87 MB)

Small to Medium sized businesses need to rethink how they organise their workforce to keep up with the relentless mobility shift that’s occurring. However SMBs typically have less technical resources to implement these changes.

In this pack, we include a simple guide so you can help SMB prospects and customers understand these challenges and the solutions available. We also include a poster to help you navigate the Aruba products and how they map to an SMB audience along with some content to utilise social media as an additional marketing channel

  • Brand Awareness & SMB Banners
  • Social Snippets- SMB Focus
  • SMB Product Guide Poster
  • Rethinking Connectivity- Tomorrow's SMB Workforce Today

For further instructions on how to use the components of this pack, see details below.

Email Templates

Emails in this campaign pack are available in 2 formats: HTML & OFT (Outlook File Template).

HTML - Preferred format – These packaged files can be easily loaded into your Email Marketing Tool or Marketing Automation platform.

OFT – If you do not have an Email Marketing system, you can open the OFT file in Outlook on any PC (note that OFT files are NOT compatible with Mac). You will need to update the “First Name” salutation field and the Sign-Off portions of the emails prior to sending.

Social Snippets

Use these posts on social media

These social snippets can be used to promote the Aruba assets made available in this quarter’s marketing pack via Social Media. Character limits and recommended lengths of posts have been taken into account when creating the copy.


A combination of leaderboard and MREC banners for use across any tech media.

These banners can be used within an email signature or shared via social media channels, or on your company website. If using the asset banner, we strongly recommend driving to a gated landing page on your own website (ie. prospects need to provide basic contact details to access the asset).  

We have also included the source files for the banners so that you can co-brand with your company logo. 

Key Assets

Our selection of the best performing assets from previous marketing campaigns.

These thought leadership pieces can be shared both internally as well as with customers and potential prospects.

Request Additonal Marketing Support

Submit this form to let our Channel Marketing team know about the plans and projects that you might need support with.